White Jasmine

Branding & Literature

Identity & Corporate Literature

I was approached by an independent hair stylist who had recently began work on opening her first salon in Aberdeen’s West-End.



Appointment Cards 270gsm Mohawk Navajo Brilliant White
4PP Pricelist Book 270gsm Mohawk Navajo Brilliant White with Matte Laminate
Business Cards 324gsm Mohawk Navajo Brilliant White with Matte Laminate
Gift Vouchers 270gsm Mohawk Navajo Brilliant White with Matte Laminate



The branding of White Jasmine was kept simplistic and bold to stand alone from other competitors in the area. This included a smaller emblem, which would later be added onto promotional items and the salon’s front window display, allowing for a choice depending on the media size of materials required.

The wooden texture was applied to mirror the interior of the salon with a soothing colour concept to encourage the feeling of tranquility and peace, which would then resemble the additional beauty and massage treatments were planned for future business opportunities.