Trend Magazine

Editorial





the only guide to a modern life in aberdeen.

Trend Magazine is a premium bi-monthly lifestyle publication aimed at professional men and women in Aberdeenshire who enjoy the finer things in life. Each issue offers an eclectic mix of articles and reviews from local and surrounding businesses throughout the North-east of Scotland.





I was recently shortlisted for my work on Trend Magazine in the Consumer Magazine Designer Award at PPA Scotland's Scottish Magazine Awards 2015 alongside publishing greats DC Thomson, Think Publishing and White Light Media.


Since it’s inception in 2007 the magazine has more than doubled in content and quadrupled its distribution to 20,000 copies per print run, which is then distributed to over 600 venues throughout the North-East of Scotland reaching an approximate readership of 60,000 people.




Cover; 250gsm Woodforce Gloss overall aqueous sealer both sides, gloss laminated one side only, Text; 150gsm Woodforce Gloss with overall high-gloss sealer both sides.






For Trend Magazine my duties also include the creation of press artwork and briefing with photographers, writers and printers to complete each issue. From start-to-finish there is rarely a part of the development process that I am not involved in.


To celebrate the 7th Anniversary issue in October 2014, I redeveloped the styles and layouts of the magazine’s front cover and several spreads within the publication alongside Trend’s assistant designer. These included standard features, as well as newly proposed editorial content. The masthead was updated to a serif font to align with the newly developed aesthetic of the magazine's interior and has been well received by Trend readers and advertisers.

past issues