The main objective was to create a ‘melancholic’ aesthetic inspired by the materials provided. This allowed a great scope for development and styling of each page - allowing each graduates story to look as unique and individual as their experiences while at the school.
Alongside the Memory Book created for the ‘Do’ School, a smaller 28 page recipe book was produced by Trend.
Filled with recipes from the women featured in the memory book, many of which were created during their time studying, and allowed for an endless realm of opportunities for creativity.
Imagery and typography were chosen to accompany the recipe and displayed in mind of the target audience’s age range, many of whom were in their sixties and beyond.